Our Story

Why Célf Care Co? 

Let’s clear up one common misconception from the get-go: Self-care is not synonymous with self-indulgence or being selfish. Self-care means taking care of yourself so that you can be healthy, you can be well, you can do your job, you can help and care for others, and you can do all the things you need to and want to accomplish in a day. 

Here at Célf Care Co, we are setting a new standard for self care to help you reach the best version of yourself. 

As women of color, we are disproportionally exposed to more toxins in skincare. We created our products with you in mind, and we hope you love them as much as we do. 

How we started

As a conscious millennial, l’ve always been passionate about natural skincare. I was frustrated with the harmful chemicals and single-use plastics that seemed to dominate the skincare industry, so I decided to take matters into my own hands.

Together with a group of like-minded individuals, we set out to create a line of natural skincare products that would be both effective and sustainable. We spent countless hours researching and experimenting with natural ingredients, carefully selecting ones that were proven to be beneficial for the skin.

Once we had our formulas perfected, we launched our website to showcase our products. We wanted our website to reflect our values, so we made sure to use eco-friendly packaging materials and create beautiful imagery that showcased the natural ingredients in our products.